This document outlines the expectations we encourage clients to have when reviewing the early drafts of website designs.

Design is both subjective and objective. It's our obligation to strike the balance with you by communicating what the professional standards are any marrying them to your creative preferences. There is no one design that is perfect, so we do our best to partner with you to find that balance.

• Text, called Copy, may be pseudo (false) to make the page appear as it will when it's complete. But this content will eventually be removed, and recreated with more relevant content in the future.
• Additionally, our editorial staff will not review the content for spelling errors at this first stage. Once the first drafts are approved we will begin to input some or all of the real copy, which will be reviewing for spelling and grammatical errors before submitted as final.
• The primary objective during this phase is to give you somewhere to start with design options, and then refine it in subsequent versions.
• Please provide us your feedback or approval on:
  • Color Scheme
  • Iconography
  • Photography
  • Layout
  • Placement of Calls to Action and Value Propositions

Once we recieve that feedback we'll work on applying those revisions. If the design is, overall, too far from your expectations we can draft an entirely new and separate design.