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Google Analytics: What is the difference between Search Engine Optimization, Queries and Keywords > Organic?

Published on Sep. 14th, 2014

Home Blog Post
Categories: Search Engine Optimization, Search Engine Marketing, Search Marketing

In Google Analytics menu "Keywords" > "Organic" you can find the data that Google tracks about your average position for the identified phrases.

Screen Shot 2014-09-14 at 8.16.27 PM

Why is there different and/or fewer terms than in Search Engine Optimizations > Queries? 

 

Whereas the results in Search Engine Optimization > Queries is focused on displaying all of the phrases you're being found and clicked for without their average position.

Screen Shot 2014-09-14 at 8.16.38 PM

 

 

Credits & Citations

These guys helped untangle some of the subtle questions I didn't know I had.

 

Tags: google analyitcs, google analytics "keywords" vs "queries", google analytics difference between keywords and queries, google webmaster tools

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