Remarketing, or retargeting, when your ads appear on other websites to people who have expressed interest in the past.
Remarketing and retargeting is one of the most efficient forms of marketing because it only advertises to those who have expressed interest in you in the past. Such as people who have visited your website, or even specific pages on your website.
How can remarketing and retargeting benefit me and my business?
Behavioral retargeting is a form of online targeted advertising by which online advertising is targeted to consumers based on their previous internet behaviour.
I'm already doing advertising through Google, Facebook, or others. Can I still do remarketing?
Yes. Vendors like Google and Facebook offer remarketing as a sub-set of their search and display networks. It can be added to existing accounts, or ran indepently.
What vendors offer remarketing?
There are many, and that market is growing. But generally we're running remarketing campaigns on Google and Facebook's networks. If you're looking to conduct remarketing through other vendors just schedule a consultation with us to discuss it mroe.