Google Shopping Advertising Campaign Management Services

What's included in this service?

• Creating the AdWords Account
• Link AdWords to Google Merchant Center
• Implement Google Tag Manager (if not already done)
• Implement Google Analytics (if not already done)
• Test checkout process on your website (if applicable).
• Providing an Google Spreadsheet template for you to populate with your products.
  • Coordinating with you to correctly and completely populate this with your products in the most efficient way possible.
    • You must have an SKU / ID, Image, Title, Description, Category, Type, Stock (if applicable), Price, Sale Price (if applicable), general attributes (color, size, etc...).
• Importing your Products spreadsheet into Google.
• Weekly informal reports.
• Monthly formal reports and a conference to discuss results and actionable steps.
• Define negative keywords (keywords you DON'T want your products to be found for).
• Defining your demographic (country, state / province, ciy, age, sex, etc...)

Add ons to this service:

• Setting up automatic Product synchronization so your products added to your website and through your POS system are automatically added to your advertising campaign.