Tripwire Marketing is the concept that an invitation to engage is displayed to a website visitor at specifc moments in their Customer Journey.
Such as when a user begins to scroll down a page, or visits a specific page on the website, or is about to exit the site.
When done poorly it interrupts the users experience, and can be upsetting to them - provoking them to leave your website. But when done intellegently and considerately it's an aide to your website visitor in their Customer Journey.
If your website isn't utilizing tripwire marketing you may be failing to convert a portion of your existing website visitors to high-value leads and sales.
As a full-service digital marketing agency, we offer tripwire marketing as one ingredient in our holistic marketing strategies and process.
Scoll below to schedule a consultation to learn more about what tripwire marketing is, how it can help grow your brand.